John Ayers Marketing

John Ayers Marketing Blog

How Google Works

Great animated infographic on How Google Works put together by our friends at Quicksprout. If you want to know what goes on behind the scenes at Google (and what they are talking about with bots and spiders) then here is a quick sumary. G Courtesy of: Quick Sprout John Ayers is one of the contributing […]

Read More

Are social media signals used in Googles update?

Are social media signals being used in this next Google update? Is Facebook, Twitter and all the other social media signals impacting your search engine rankings? Do we now know they are from Matt Cutts at Google himself? So we know small changes in Google’s algorithms happen daily and sometimes, multiple times per day. Similar […]

Read More

Four Simple Ways to Maximize Your Facebook Ads

As a strong proponent of mixing in real-time advertising, one has to analyze the many different options to choose from.  For a majority of businesses, Facebook ads can be an extremely affordable and effective way to drive additional traffic and begin seeing results immediately.  The traffic growth of Facebook continues to increase exponentially and optimizing […]

Read More

Why you need to increase your conversions, not conversations

What is a conversion rate? So lets start out at the beginning.. Surprisingly, you ask five people at the same company and you get five different answers.  Here is a quick diagram on perhaps what the conversion rate may be: Sometimes a conversion rate starts at the beginning of the sales funnel. For example, you may […]

Read More