Why marketers should continue to send you e-mail
Do you ever find your in-box jam-packed with all that email? Well, there is a reason to the madness. It still works today, yes, it does. In fact it is nearly 40 TIMES more effective than Twitter and Facebook combined to acquire customers. Actually 91% of all US customers use email daily and the rate […]
Read MoreWhy you need to increase your conversions, not conversations
What is a conversion rate? So lets start out at the beginning.. Surprisingly, you ask five people at the same company and you get five different answers. Here is a quick diagram on perhaps what the conversion rate may be: Sometimes a conversion rate starts at the beginning of the sales funnel. For example, you may […]
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