John Ayers Marketing

John Ayers Marketing Blog

Why you need to increase your conversions, not conversations

What is a conversion rate? So lets start out at the beginning.. Surprisingly, you ask five people at the same company and you get five different answers.  Here is a quick diagram on perhaps what the conversion rate may be: Sometimes a conversion rate starts at the beginning of the sales funnel. For example, you may […]

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Should I advertise on Facebook in 2014?

According to a end of year 2013 study completed by Nanigans, the average CPC (Cost Per Click) in 2013 with Facebook increased 35%. The Cost Per Impression increased a staggering 186% ! Should I advertise in 2014 on Facebook? If the prices are increasing that must mean it is working , right? Well.. yes. Exactly. Facebook […]

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Four Simple Ways to Maximize Your Facebook Ads

As a strong proponent of mixing in real-time advertising, one has to analyze the many different options to choose from.  For a majority of businesses, Facebook ads can be an extremely affordable and effective way to drive additional traffic and begin seeing results immediately.  The traffic growth of Facebook continues to increase exponentially and optimizing […]

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Are you John Ayers?

Well.. I guess there are a few of us with that name. I know there are 493 people in the US with the name John Ayers (Pronounced like John Airs) according to the White Pages. Several even located in Arizona. Who knows how accurate that is. I didn’t think it was a very common name. Well, John […]

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