Are you John Ayers?
Well.. I guess there are a few of us with that name. I know there are 493 people in the US with the name John Ayers (Pronounced like John Airs) according to the White Pages. Several even located in Arizona. Who knows how accurate that is. I didn’t think it was a very common name. Well, John […]
Read MoreWhy marketers should continue to send you e-mail
Do you ever find your in-box jam-packed with all that email? Well, there is a reason to the madness. It still works today, yes, it does. In fact it is nearly 40 TIMES more effective than Twitter and Facebook combined to acquire customers. Actually 91% of all US customers use email daily and the rate […]
Read MoreWhy you need to increase your conversions, not conversations
What is a conversion rate? So lets start out at the beginning.. Surprisingly, you ask five people at the same company and you get five different answers. Here is a quick diagram on perhaps what the conversion rate may be: Sometimes a conversion rate starts at the beginning of the sales funnel. For example, you may […]
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