According to a end of year 2013 study completed by Nanigans, the average CPC (Cost Per Click) in 2013 with Facebook increased 35%. The Cost Per Impression increased a staggering 186% !
Should I advertise in 2014 on Facebook?
If the prices are increasing that must mean it is working , right? Well.. yes. Exactly. Facebook advertising is starting to work. Big companies and agencies are all starting to figure it out and jumping in diverting some of their advertising budget more towards Facebook PPC and CPC ads. But more importantly than the prices increasing and more revenue coming into Facebook, is that the ROI for advertisers is beginning to show. The good news is the ROI (Return on Investment) . So is it time now to or should I advertise on Facebook in 2014?
According to the study the ROI, measured by Revenue per click for retail advertisers, as example, increased year over year at a rate of 83%. A strong ROI jump, but does it still provide positive returns for ALL Facebook advertisers?
In addition to this staggering return, a staggering growth rate in mobile visitors has occurred and shows no sign of slowing down. Almost 50% of Facebook’s 874 million daily active users are now only accessing the site from a mobile device. Fortunately advertisers are learning to also adapt, with three times more companies now tracking and optimizing mobile ad revenue over the past year. To read more, go to http://bit.ly/1elvnwR
John Ayers has been an entrepreneur since age 11, with his first paper route and has since helped many other entrepreneurs grow their company through the careful execution of integrating technology with strategic design and careful planned marketing. John Ayers can always be found at the website John Ayers. John has become addicted to democratizing lead generation and can be found on Google+ and LinkedIn and many other circles.