John Ayers Marketing

John Ayers Marketing Blog

Are you John Ayers?

Well.. I guess there are a few of us with that name. I know there are 493 people in the US with the name John Ayers (Pronounced like John Airs) according to the White Pages. Several even located in Arizona. Who knows how accurate that is. I didn’t think it was a very common name. Well, John […]

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Are social media signals used in Googles update?

Are social media signals being used in this next Google update? Is Facebook, Twitter and all the other social media signals impacting your search engine rankings? Do we now know they are from Matt Cutts at Google himself? So we know small changes in Google’s algorithms happen daily and sometimes, multiple times per day. Similar […]

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Why you need to increase your conversions, not conversations

What is a conversion rate? So lets start out at the beginning.. Surprisingly, you ask five people at the same company and you get five different answers.  Here is a quick diagram on perhaps what the conversion rate may be: Sometimes a conversion rate starts at the beginning of the sales funnel. For example, you may […]

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How Google Works

Great animated infographic on How Google Works put together by our friends at Quicksprout. If you want to know what goes on behind the scenes at Google (and what they are talking about with bots and spiders) then here is a quick sumary. G Courtesy of: Quick Sprout John Ayers is one of the contributing […]

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